I couldn't help but notice the story in today's New York Times titled F.T.C. Asks if Carbon-Offset Money is Well Spent.

The essential question: Where exactly is the $54 million American corporations and consumers spent on carbon offsets last year going?

Apparently the Federal Trade Commission is asking the question as it examines green marketing in the US.

It's an important question to ask.

According to Deborah Platt Majoras, chairwoman of the F.T.C.

With the rapid growth of green programs like carbon offsets, “there’s a heightened potential for deception."

Indeed, the article goes on to present the green claims of a number of brand name manufacturers. Give it a read, then let me know what you think about the threat of greenwashing.

Popularity: 13%