"climate clever" advertising

16
Sep

Last Sunday, I noted Norway's impending ban on the use of terms like "green," "clean" or "environmentally friendly" in automobile advertising. In more advertising related news, the Howard Administration in Australia is about to launch a $25 million (Australian dollars) climate-change advertising blitz.

According to the Sunday Herald Sun:

The Howard Government hopes the national television campaign, staring tomorrow night, will boost its environment credentials…

The launch of the campaign comes as the Government battles to rein in Labor's commanding lead in the polls.

Voters have been particularly tough on John Howard, believing he is out of touch on climate change issues.

Climate change is shaping as a key election battleground, with Labor attacking the Government for failing to ratify the Kyoto protocol.

So, on the one hand, you've got the Norwegian Consumer Ombudsman setting a hard-line for "truth in advertising," while, on the other, you've got the Australian government using the airwaves to boost its environmental credentials.

And what do we have in the U.S.? Toyota touting its tough Tundra truck, rather than the eco-friendly Prius.

I, for one, long for the day when the automobile companies lead with "green" car ads and the politicians try to make hay by talking about environmental issues.

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