GOOD reading

30
Aug

A self-described "young Jackson resident" and fan of the Carbon Neutral Journal recently dropped me an email suggesting that I direct readers to a new print publication called GOOD Magazine.

While this magazine may not reduce carbon emissions itself, it does a great job pointing out the people and organizations that are. All while giving away 100% of subscription costs to charities.

I've seen one issue of GOOD–the second issue–and was struck by the founder's statement (remember this comes from the second issue):

We've passed our goals on the newsstands and with subscriptions. Through the Choose GOOD campaign you've donated almost $200,000 to our partner organizations. And while we have a long way to go before we hit our target of 50,000 subscribers and $1 million raised, we're on the right path…

This magazine is about moving things forward, and we're here to celebrate progress wherever we see it come to life.

A more recent posting on GOOD's website adds this from the founder:

We see a growing number of people tied together not by age, career, background, or circumstance, but by a shared interest. This revolves around a passion for potential mixed with fierce pragmatism and creative engagement. We sum all this up as the sensibility of giving a damn. But to shorten it, let's call it GOOD. We're here to push this movement and cover its realization.

While so much of today's media is taking up our space, dumbing us down, and impeding our productivity, GOOD exists to add value. Through a print magazine, feature and documentary films, original multimedia content and local events, GOOD is providing a platform for the ideas, people, and businesses that are driving change in the world.

Of course, there's much more to GOOD than just the founder's point of view. I found the one issue I've seen to be thought provoking and irreverent–two of my favorite qualities in a publication.

On the surface, GOOD seems like it's worth $4.95/issue, particularly since it all goes to the non-profit of your choice (from the following list): Ashoka, City Year, Creative Commons, Donors Choose, Generation Engage, Millennium Promise, Oceana, Room To Read, Teach For America, WITNESS, World Wildlife Fund and U.S. Funds For UNICEF.

On the other hand, if you are as disinclined to subscribe to another magazine as I am, you can get your dose of GOOD by reading their blog and contribute to anyone of their favorite charities directly.


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