As we were driving through Idaho Falls today, topping off the gas tank one more time on our 1737 mile road trip, I could hardly get to the gas pump for all the cases of bottled water stacked around it on sale. Now, I'm used to how the super markets use end-of-aisle gimmicks to get you to buy impulse items, but this is the first time I've noticed America's favorite extravagance being so blatantly displayed.

Upon my return home, I took a quick glance at last Wednesday's Jackson Hole News & Guide and noticed the following headline: Plastic bags, bottles safe from campaign. The subhed: Education, not legislation, key to Jackson's green efforts, officials say.

So, locals and visitors alike don't have to worry about any San Francisco-like bans on plastic bags or plastic water bottles. Instead, as our Mayor says:

The council believes we should continue along the lines of cultural change. When you bring people in emotionally, they are in, versus demanding compliance with rules and regulations.

Having seen the stacked-up cases of bottled water in Idaho Falls, I remain unconvinced that, when left to their own devices, most Americans will make anything but the most convenient and expedient choices. I do believe, however, that our Town Council will make more progress using sugar than the stick.

Carbon Neutral Journal's choices are brought to you by Jorgensen Associates.

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