Unless, of course, you're Pepsi or Coke, who feel the need to sell tap water under the guise of a brand name like Aquafina or Dasani.

Yes, it's true. The same water you pay $1.09 per liter for at the local Quik Mart flows for free out of the faucet in your home.

According to a Reuters story:

PepsiCo Inc. will spell out that its Aquafina bottled water is made with tap water, a concession to the growing environmental and political opposition to the bottled water industry. According to Corporate Accountability International, a U.S. watchdog group, the world's No. 2 beverage company will include the words "Public Water Source" on Aquafina labels…

Pepsi's Aquafina and Coca-Cola Co's Dasani are both made from purified water sourced from public reservoirs, as opposed to Danone's Evian or Nestle's Poland Spring, so-called "spring waters," shipped from specific locations the companies say have notably clean water.

Coca-Cola Co. told Reuters it will start posting online information about the quality control testing it performs on Dasani by the end of summer or early fall.

But this is a rant aimed just as much at the consumer as it is the profiteering bottling companies. What is it going to take to replace convenience and marketing with basic common sense? When are folks going to realize what a colossal waste of money bottled tap water is–not to mention the environmental impact of producing and disposing of  all those oil-derived polyethylene terephthalate bottles?

Why not just bottle your own?

Carbon Neutral Journal's rants are brought to you by Vertical Media.

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