Y'all know how supportive I am of our local governments' efforts to reduce energy use and fuel consumption 10% each by 2010. And, just a couple of weeks ago, I applauded Nike's pledge to make all Nike brand facilities, retail and business travel climate neutral by 2011, and make all Nike Inc. facilities climate neutral by 2015.

I love goals. They are a clear statement of ambition and, when publicly stated, they provide strong motivation for achievement. The more measurable they are, the more I love them.

So, today's kudos go out to Seventh Generation, the non-toxic household products company. Their Global Warming task team just announced an ambitious goal:

 We as a company (and we as humans occupying present earth) are aiming to reduce our overall carbon footprint by 20% while increasing our use of renewables by 20% all by the year 2010.

I like it, and I like how it looks: 20/20 x 2010.

What's your global warming goal?

Carbon Neutral Journal's kudos are brought to you by Grand Targhee Resort.

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